A | B | C | D | E | F | G | H | I | J | K | |
---|---|---|---|---|---|---|---|---|---|---|---|
2 | Brand | Segment | Кол-во SKU | TI % | Promo share | SU 1 | Rev.1 | M1 | M1 % | TI | Shrinks % |
3 | TROUT ON THE SWIRE | Red smoked fish piece | 1 | 45,5% | 32% | 1,3 | 34 392 | 16 428 | 47,8% | 15 634 | -2,3% |
4 | TROUT ON THE SWIRE | 1 | 45,5% | 32% | 1,3 | 34 392 | 16 428 | 47,8% | 15 634 | -2,3% | |
5 | very | Natural red caviar | 1 | 18,9% | 31% | 0,4 | 27 269 | 5 791 | 21,2% | 5 163 | -2,3% |
6 | very | 1 | 18,9% | 31% | 0,4 | 27 269 | 5 791 | 21,2% | 5 163 | -2,3% | |
14 | MURMANSK FISH | 15 | 33,8% | 31% | 3,9 | 26 554 | 9 763 | 36,8% | 8 980 | -2,9% | |
21 | OWN FISH | 7 | 12,3% | 83% | 4,1 | 21 338 | 2 839 | 13,3% | 2 618 | -1,0% | |
22 | KATRAN | Natural red caviar | 1 | 27,8% | 12% | 0,4 | 6 036 | 1 679 | 27,8% | 1 679 | 0,0% |
23 | KATRAN | Smoked white fish piece | 1 | 27,2% | 18% | 2,4 | 13 735 | 4 711 | 34,3% | 3 737 | -7,1% |
24 | KATRAN | Whole white fish | 2 | 33,7% | 16% | 4,1 | 38 102 | 14 044 | 36,9% | 12 852 | -3,1% |
25 | KATRAN | Red salted fish piece | 1 | 12,1% | 22% | 2,0 | 20 787 | 4 815 | 23,2% | 2 509 | -11,1% |
26 | KATRAN | White fish fillet | 1 | 28,8% | 17% | 2,3 | 5 127 | 1 591 | 31,0% | 1 475 | -2,3% |
27 | KATRAN | White fish fillet-pieces | 7 | 18,1% | 32% | 1,2 | 9 423 | 3 440 | 36,5% | 1 705 | -18,4% |
28 | KATRAN | 13 | 24,9% | 23% | 2,0 | 15 174 | 5 254 | 34,6% | 3 774 | -9,8% | |
29 | KETUS | Red salted fish piece | 2 | 13,4% | 82% | 1,9 | 12 690 | 2 209 | 17,4% | 1 703 | -4,0% |
30 | KETUS | 2 | 13,4% | 82% | 1,9 | 12 690 | 2 209 | 17,4% | 1 703 | -4,0% | |
34 | MIRAMAR | 3 | 7,3% | 79% | 2,6 | 11 806 | 1 420 | 12,0% | 863 | -4,7% | |
35 | MATHIAS | White fish fillet-pieces | 1 | 37,0% | 11% | 2,1 | 9 496 | 3 550 | 37,4% | 3 509 | -0,4% |
36 | MATHIAS | 1 | 37,0% | 11% | 2,1 | 9 496 | 3 550 | 37,4% | 3 509 | -0,4% | |
52 | THE RUSSIAN SEA | 43 | 12,2% | 50% | 1,6 | 9 425 | 1 366 | 14,5% | 1 154 | -2,2% | |
53 | CREAM FISH | Fish and seafood spreads | 3 | 28,9% | 80% | 4,3 | 8 066 | 2 351 | 29,1% | 2 335 | -0,2% |
54 | CREAM FISH | 3 | 28,9% | 80% | 4,3 | 8 066 | 2 351 | 29,1% | 2 335 | -0,2% | |
55 | RUSSIAN CAVIAR HOUSE | Sturgeon caviar | 2 | 34,5% | 39% | 0,1 | 7 928 | 2 739 | 34,5% | 2 739 | 0,0% |
56 | RUSSIAN CAVIAR HOUSE | 2 | 34,5% | 39% | 0,1 | 7 928 | 2 739 | 34,5% | 2 739 | 0,0% | |
57 | RED GOLD | Other natural caviar | 1 | 40,3% | 23% | 0,7 | 1 681 | 782 | 46,5% | 678 | -6,2% |
58 | RED GOLD | Natural red caviar | 2 | 7,3% | 82% | 1,0 | 11 754 | 968 | 8,2% | 853 | -1,0% |
59 | RED GOLD | 3 | 10,1% | 77% | 0,9 | 7 791 | 895 | 11,5% | 784 | -1,4% | |
60 | SALMONICA | Natural red caviar | 1 | 15,0% | 19% | 0,3 | 6 896 | 1 750 | 25,4% | 1 033 | -10,4% |
61 | SALMONICA | 1 | 15,0% | 19% | 0,3 | 6 896 | 1 750 | 25,4% | 1 033 | -10,4% | |
68 | PUTINA | 22 | 14,6% | 61% | 0,8 | 6 805 | 1 196 | 17,6% | 996 | -2,9% | |
69 | KAMCHATKA SEA | Natural red caviar | 6 | 26,0% | 23% | 0,1 | 6 071 | 1 693 | 27,9% | 1 579 | -1,9% |
70 | KAMCHATKA SEA | 6 | 26,0% | 23% | 0,1 | 6 071 | 1 693 | 27,9% | 1 579 | -1,9% | |
76 | 5 OCEANS | 11 | 21,1% | 66% | 1,2 | 6 069 | 1 434 | 23,6% | 1 283 | -2,5% | |
77 | PETROTRAL | Smoked white fish piece | 4 | 26,4% | 16% | 1,6 | 7 255 | 2 480 | 34,2% | 1 916 | -7,8% |
78 | PETROTRAL | Red smoked fish piece | 2 | 53,3% | 57% | 0,2 | 4 102 | 2 848 | 69,4% | 2 187 | -16,1% |
79 | PETROTRAL | White fish fillet | 2 | -73,1% | 41% | 0,2 | 824 | 264 | 32,0% | - 602 | -105,1% |
80 | PETROTRAL | 8 | 29,0% | 26% | 0,9 | 5 008 | 2 107 | 42,1% | 1 452 | -13,1% | |
83 | OCEAN SHOPPING MALL | 7 | 23,5% | 71% | 1,1 | 4 662 | 1 257 | 27,0% | 1 094 | -3,5% | |
84 | CAVIAR | Sturgeon caviar | 2 | 40,2% | 10% | 0,0 | 4 645 | 2 040 | 43,9% | 1 868 | -3,7% |
85 | CAVIAR | 2 | 40,2% | 10% | 0,0 | 4 645 | 2 040 | 43,9% | 1 868 | -3,7% | |
90 | RK BELOMORYE | 12 | 19,0% | 25% | 1,5 | 4 640 | 1 211 | 26,1% | 882 | -7,1% | |
96 | A MARINE PLANET | 9 | -5,5% | 77% | 1,0 | 4 560 | 602 | 13,2% | - 250 | -18,7% | |
97 | ROYAL BLACK | Sturgeon caviar | 2 | 43,0% | 9% | 0,1 | 4 549 | 1 981 | 43,6% | 1 956 | -0,6% |
98 | ROYAL BLACK | 2 | 43,0% | 9% | 0,1 | 4 549 | 1 981 | 43,6% | 1 956 | -0,6% | |
109 | SANTA BREMOR | 22 | 28,9% | 37% | 1,4 | 4 507 | 1 490 | 33,1% | 1 300 | -4,2% | |
110 | AMORE | Surimi Crab Sticks | 1 | 24,9% | 84% | 3,0 | 5 543 | 1 426 | 25,7% | 1 382 | -0,8% |
111 | AMORE | Shrimp in oil | 1 | 18,0% | 22% | 0,3 | 3 594 | 1 091 | 30,3% | 646 | -12,4% |
112 | AMORE | Smoked white fish, sliced | 1 | 14,5% | 74% | 2,6 | 16 010 | 2 800 | 17,5% | 2 321 | -3,0% |
113 | AMORE | Red smoked fish piece | 1 | -4,4% | 67% | 0,4 | 6 019 | 1 204 | 20,0% | - 265 | -24,4% |
114 | AMORE | Red salted fish piece | 2 | 5,6% | 54% | 0,6 | 8 912 | 1 782 | 20,0% | 498 | -14,4% |
115 | AMORE | White fish fillet-pieces | 1 | -12,3% | 52% | 0,3 | 1 209 | 259 | 21,4% | - 149 | -33,8% |
116 | AMORE | Seaweed salads | 4 | 16,2% | 72% | 0,6 | 1 381 | 408 | 29,5% | 224 | -13,3% |
117 | AMORE | Fish and seafood snacks | 1 | -93,8% | 55% | 0,1 | 569 | 165 | 29,1% | - 534 | -122,9% |
118 | AMORE | 12 | 7,6% | 64% | 0,7 | 4 452 | 934 | 21,0% | 340 | -13,3% | |
119 | TUNGUTUN | Natural red caviar | 1 | -31,0% | 13% | 0,3 | 4 404 | 1 519 | 34,5% | - 1 365 | -65,5% |
120 | TUNGUTUN | 1 | -31,0% | 13% | 0,3 | 4 404 | 1 519 | 34,5% | - 1 365 | -65,5% | |
132 | VICI | 34 | 20,1% | 59% | 1,2 | 4 243 | 1 127 | 26,6% | 855 | -6,4% | |
147 | THE BALTIC COAST | 41 | 28,1% | 31% | 1,1 | 4 053 | 1 280 | 31,6% | 1 140 | -3,4% | |
155 | ASTO | 11 | 28,6% | 18% | 0,9 | 3 866 | 1 188 | 30,7% | 1 104 | -2,2% | |
174 | MERIDIAN | 81 | 21,7% | 63% | 0,8 | 3 448 | 965 | 28,0% | 748 | -6,3% | |
175 | FOX NOSE | Smoked white fish piece | 1 | 12,3% | 15% | 0,3 | 2 260 | 799 | 35,4% | 278 | -23,1% |
176 | FOX NOSE | White fish fillet | 1 | 26,2% | 10% | 0,7 | 3 107 | 917 | 29,5% | 814 | -3,3% |
177 | FOX NOSE | Fish and seafood snacks | 1 | 28,1% | 16% | 0,2 | 4 815 | 1 670 | 34,7% | 1 355 | -6,6% |
178 | FOX NOSE | 3 | 24,4% | 14% | 0,4 | 3 409 | 1 126 | 33,0% | 830 | -8,7% | |
179 | FISHPICK | Fish and seafood spreads | 1 | 28,6% | 73% | 1,0 | 3 236 | 1 171 | 36,2% | 924 | -7,6% |
180 | FISHPICK | 1 | 28,6% | 73% | 1,0 | 3 236 | 1 171 | 36,2% | 924 | -7,6% | |
186 | OCEAN SHOPPING MALL | 5 | 14,0% | 75% | 0,6 | 2 947 | 617 | 20,9% | 414 | -6,9% | |
187 | FISH FABRIC | White fish fillet | 1 | 37,5% | 13% | 0,8 | 2 929 | 1 097 | 37,5% | 1 097 | 0,0% |
188 | FISH FABRIC | 1 | 37,5% | 13% | 0,8 | 2 929 | 1 097 | 37,5% | 1 097 | 0,0% | |
189 | EUROPROM | Fish and seafood spreads | 3 | 40,3% | 14% | 1,1 | 2 826 | 1 153 | 40,8% | 1 139 | -0,5% |
190 | EUROPROM | 3 | 40,3% | 14% | 1,1 | 2 826 | 1 153 | 40,8% | 1 139 | -0,5% | |
191 | MASAGO | Simulated caviar | 1 | 22,9% | 10% | 0,2 | 2 362 | 815 | 34,5% | 540 | -11,7% |
192 | MASAGO | 1 | 22,9% | 10% | 0,2 | 2 362 | 815 | 34,5% | 540 | -11,7% | |
193 | MARE | Sea cocktail in oil | 2 | 27,0% | 74% | 0,4 | 2 759 | 981 | 35,6% | 745 | -8,6% |
194 | MARE | Fish and seafood spreads | 1 | 26,1% | 16% | 0,4 | 1 246 | 358 | 28,8% | 325 | -2,7% |
195 | MARE | 3 | 26,8% | 61% | 0,4 | 2 169 | 739 | 34,0% | 581 | -7,3% | |
198 | MADE AT SEA | 3 | 26,0% | 15% | 0,4 | 2 141 | 631 | 29,5% | 557 | -3,5% | |
199 | IP GUREVICH | Smoked white fish, sliced | 1 | 24,0% | 14% | 1,9 | 4 729 | 1 435 | 30,4% | 1 134 | -6,4% |
200 | IP GUREVICH | Whole white fish | 1 | 8,3% | 67% | 0,5 | 1 126 | 236 | 21,0% | 93 | -12,7% |
201 | IP GUREVICH | White fish fillet-pieces | 2 | 27,6% | 23% | 1,2 | 1 828 | 549 | 30,0% | 505 | -2,4% |
202 | IP GUREVICH | 4 | 23,2% | 27% | 1,1 | 2 094 | 601 | 28,7% | 486 | -5,5% | |
205 | health | 4 | 45,1% | 8% | 1,2 | 1 802 | 824 | 45,7% | 813 | -0,6% | |
211 | KUBENSKOYE | 12 | 21,5% | 23% | 0,6 | 1 732 | 452 | 26,1% | 372 | -4,6% | |
212 | ROYAL | Simulated caviar | 2 | 46,0% | 16% | 0,7 | 1 592 | 749 | 47,1% | 732 | -1,1% |
213 | ROYAL | 2 | 46,0% | 16% | 0,7 | 1 592 | 749 | 47,1% | 732 | -1,1% | |
214 | THE RUSSIAN MIRACLE | Simulated caviar | 1 | 48,4% | 40% | 0,7 | 1 275 | 640 | 50,2% | 617 | -1,8% |
215 | THE RUSSIAN MIRACLE | 1 | 48,4% | 40% | 0,7 | 1 275 | 640 | 50,2% | 617 | -1,8% | |
216 | fairy tale | Simulated caviar | 1 | 10,7% | 6% | 1,3 | 867 | 97 | 11,2% | 93 | -0,5% |
217 | fairy tale | 1 | 10,7% | 6% | 1,3 | 867 | 97 | 11,2% | 93 | -0,5% | |
218 | ROLL OUT | Sturgeon caviar | 1 | 44,7% | 0% | 0,0 | 625 | 280 | 44,7% | 280 | 0,0% |
219 | ROLL OUT | 1 | 44,7% | 0% | 0,0 | 625 | 280 | 44,7% | 280 | 0,0% |